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Podcast 85 – Your Price is Too Low

Your Price is Too Low

Today's #PoisedforExit episode featured pricing expert, radio host and speaker, John Ray. John's expertise in how to price your services is far reaching, and we only touched on the tip of the iceberg with this episode, but you're sure to glean some valuable nuggets from this interview just the same!

He says most professionals price their services too low. There are many reasons for this (Imposter Syndrome, for one) and many times the service provider doesn't have the proper tools to analyze their current pricing. One important factor used in determining a reasonable, profitable price is behavioral economics. Why do people buy from you? How do you get to the heart of what matters to the client?  What services do you already deliver that would be perceived higher in value by the client and therefore should command a higher rate? 

John shares the answers to these and many more questions about the pricing journey, why it's a journey, and why you shouldn't expect your pricing to be perfect (especially right out of the gate)!

If you are struggling and stuck in a pricing conundrum, check out John's show at  or his website at   

John's interview with me covers a hot/messy topic, but help is on the way.  Check it out here.

Find Julie here.
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Thank you to this month's sponsor: Sunbelt Business Advisors

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Julie Keyes
Julie Keyes

Founder & Owner at KeyeStrategies, LLC

Julie is a Certified Exit Planning Adviser and Value Growth Advisor with 30+ years of experience. She works with business owners who seek to understand and maximize their exit and critical transition options.

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