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Podcast 94 – Let’s Talk Culture with Super Bowl Champion & Chief Culture Officer, Ben Utecht

Let’s Talk Culture with Super Bowl Champion and Chief Culture Officer, Ben Utecht

In this #PoisedforExit episode I had the distinct honor of interviewing Ben Utecht, who’s not only a Super Bowl Champion with the Indianapolis Colts, but also a winner of the Tony Dungy Award for Servant Leadership and now works as Chief Culture Officer for several mid-size firms, including my sponsor, Sunbelt Business Advisors and True North M & A. 

After Ben shared how he got his start in professional sports, we talked primarily about how a company’s culture can affect far more than the internal team. Namely, how it can positively or negatively affect the business value as well as its impact on a future acquisition or merger.

Ben is involved in several endeavors, all revolving around the development of company culture. He said that his training with Tony Dungy taught him the value of serving other's needs before your own, which drew him to work in the space. His process starts with determining 3 things within a company’s philosophy:

  1. What you Believe
  2. Why you Believe it
  3. How you Behave

The last is driven by the first two. If an owner isn’t finding the results or productivity they really need and want in their team, it’s probably time to assess company beliefs. And, speaking of assessments, Ben has you covered. He’s part owner of a firm called Behavioral Essentials that produces assessments for companies looking to foster the growth potential in their people and in their culture. Ben said Culture is often an overlooked driver of enterprise value, yet it can greatly impact the success of a merger, acquisition or growth strategy. 

One thing Ben said is that sports and business have many parallels. But what really struck me, was how he compared their approach to ‘practice’.  In sports, he said it’s 95% practice and 5% performance. In business, it’s 95% performance and 5% practice (as in personal growth, professional development and learning). Wow, that says a lot, doesn’t it?!

You can listen to this awesome interview now.

Find Ben here: or
Find Julie here.

Thank you to this month's sponsor! Sunbelt Business Advisors 

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Julie Keyes
Julie Keyes

Founder & Owner at KeyeStrategies, LLC

Julie is a Certified Exit Planning Adviser and Value Growth Advisor with 30+ years of experience. She works with business owners who seek to understand and maximize their exit and critical transition options.

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