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Podcast 28 – The Mini Media Approach to Building a Business

Today's show featured Sheryl Plouffe who's been in broadcasting media for many years. She owns Sheryl Plouffe Media and knows a thing or two about why video is a powerful way to build your brand and how to go about doing it. 

Sheryl got her start as a TV broadcaster in Canada and spent 25 years growing her expertise in the world of media. Her entrepreneurial spirit lead her to launch her own media business and in 2017 was completely on her own building her media empire. 

You can find her on LinkedIn conducting livestream events that teach people how to use Live Stream, every Wednesday. She believes that Live video can't be replicated and can be used very effectively in growing your online audience, who eventually become customers and clients. 

Sheryl says we live in an “Attention Economy” with Content as its Currency. If that's the case, then all of us should be paying more attention to gaining more attention by sharing better, more helpful, more relevant content. Sheryl says that videos aren't meant to sell, they're meant to get your attention and give the listener something of value. 

Before you get started with using Live video in your promotional efforts, it's important to create a strategy. What are your goals for the video? Should your team get involved?  Consider taking Sheryl's “30 Day Video Challenge”. You can learn more about that and about Sheryl, just listen to this episode now!

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Julie Keyes
Julie Keyes

Founder & Owner at KeyeStrategies, LLC

Julie is a Certified Exit Planning Adviser and Value Growth Advisor with 30+ years of experience. She works with business owners who seek to understand and maximize their exit and critical transition options.

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