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Whatever You Resist Persists

Having a purpose for being is essential to every person. However, many of us find ourselves searching for that “something” … the elusive reason for getting out of bed.  At times the strain and stress of owning and operating a business can be more daunting than you think, and pulling those covers over your head sounds like the best  answer at the moment. Ignore the tug inside and it seems to go away for a while, but remember “whatever you resist, does persist”.  Ask yourself, “what am I resisting in my business?”  Perhaps it’s a problem employee, a conflict with your business partner or spouse, a nagging health problem.  Certain curve-balls in life can cause us to toss and turn at night, especially when we resist dealing with the issues.  What is it about your business that still inspires and excites you? If the answer is nothing, then it’s time to do an assessment . What’s working? What’s not working? Think of 5 things that you feel are strengths in your business.  (You can do the same exercise with your personal life.) Next, name 5 weaknesses.  Then, list  5 opportunities that you are currently not taking advantage of that if you did, could bolster your business revenue.  Of those opportunities, which ones resonate with you the most?   Notice how some opportunities run parallel with weaknesses.  Now, take your list of opportunities and prioritize them.  Choose your top 2 and create a plan of action to implement the ideas. A year from now, as you look back on the progress you made, you will be more apt to continue the forward movement.  Your “purpose” becomes clear and the internal drag you felt over resisting change, no longer has power over you!  I’d love to hear your insights after doing this exercise, so please share!”

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Julie Keyes
Julie Keyes

Founder & Owner at KeyeStrategies, LLC

Julie is a Certified Exit Planning Adviser and Value Growth Advisor with 30+ years of experience. She works with business owners who seek to understand and maximize their exit and critical transition options.