[fusion_text]Market conditions are constantly shifting, which means that your company must be ready to meet the ebbs and flows head on, in order to stay ahead. Budgeting for time and resources necessary to create a marketing growth strategy can help you keep up with the tides of consumer needs, which allows your business to be better equipped for any hurdle that comes your way. Working with a business coach, like Julie Keyes at Keye Strategies, can make the process easier. She can help your business establish tangible goals and the steps that must be taken to meet them. Here’s a quick look at what that process looks like:
- First, you must understand why your company is valuable. What is it about you that keeps clients coming back for more? There’s a lot of competition for just about every product under the sun, so understanding exactly what it is that makes you special can help you market with a personal touch.
- Define your demographics. Use data to figure out who you’re selling to and where you should be pushing your marketing growth strategies. Using SnapChat to convince grandparents to buy a new smart phone isn’t going to help you meet your goals. Nail down exactly who you’re selling to and where you should be focused to encourage growth.
- Hire strategically. Just as you’re taking steps to invest in yourself by seeking out a business coach, you should also be taking those same measures for those who work around you. Hire people who are passionate about growth and willing to spend time growing as a professional. The world of sales and services changes everyday, as does the shopping habits of the consumer. Professional growth opportunities are some of the best ways to find out more about business trends.
- Get friendly with your competition, especially those who are growing. Don’t be afraid to ask others what they’re doing right. Even if they don’t spill every secret, they’ll likely let you in on some insider tips. Be aware, though, that marketing growth strategies aren’t one-size-fits-all. Just because it’s working for someone else doesn’t mean that it’ll work for you. If the strategy is low-risk, it doesn’t hurt to try.
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Begin Your Exit Planning Today!
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