Begin Your Marketing Growth Strategy With Your Business Coach
Market conditions are constantly shifting, which means that your company must be ready to meet the ebbs and flows head-on, in order to stay ahead. Budgeting for the time and resources necessary to create a marketing growth strategy can help you keep up with the tides of consumer needs, which allows your business to be better equipped for any hurdle that comes your way. Working with a business coach, like Julie Keyes at KeyeStrategies, can make the process easier. She can help your business establish tangible goals and the steps that must be taken to meet them. Here’s a quick look at what that process looks like:
- First, you must understand why your company is valuable. What is it about you that keeps clients coming back for more? There’s a lot of competition for just about every product under the sun, so understanding exactly what it is that makes you special can help you market with a personal touch.
- Define your demographics. Use data to figure out who you’re selling to and where you should be pushing your marketing growth strategies. Using Snapchat to convince grandparents to buy a new smartphone isn’t going to help you meet your goals. Nail down exactly who you’re selling to and where you should be focused to encourage growth.
- Hire strategically. Just as you’re taking steps to invest in yourself by seeking out a business coach, you should also be taking those same measures for those who work around you. Hire people who are passionate about the growth and willing to spend time growing as a professional. The world of sales and services changes every day, as do the shopping habits of the consumer. Professional growth opportunities are some of the best ways to find out more about business trends.
- Get friendly with your competition, especially those who are growing. Don’t be afraid to ask others what they’re doing right. Even if they don’t spill every secret, they’ll likely let you in on some insider tips. Be aware, though, that marketing growth strategies aren’t one-size-fits-all. Just because it’s working for someone else doesn’t mean that it’ll work for you. If the strategy is low-risk, it doesn’t hurt to try.
The Benefits of Hiring a Business Coach
The short answer to why hiring a business coach is beneficial is that it’s an excellent investment of time and money. A Manchester Consulting Group’s study of Fortune 100 executives found an ROI of nearly six times the money paid for coaching services. Interestingly enough, nearly exactly the same return was mentioned by our own clients. But then, what does a business coach do?
The answer is simple: to push a business owner beyond the point where they would stop if left to their own devices.
Business Coaches Help You Work ON (Not IN) the Business
Imagine a mechanical bull like the one you sometimes see at an entertainment center. You struggle to stay on it, and the longer you can, the more successful you are. But staying on that bull requires all attention. Almost all business owners experience something like that. There is a constant struggle where the business threatens to run them, instead of the business owner running the business: There are fires to be put out, important clients that need attention, employees that didn’t do what was expected, cash flow that needs to be managed, paperwork that still needs to be completed, and so on. The ride can become all-consuming, and at some point most businesses plateau. But who is focused on the performance of the business owner? Who is constantly looking for ways to improve? Who is putting attention to new techniques and business practices when they become relevant? The answer to that is the business coach. A good business coach brings a wealth of experience and best practices. Business coaching provides an objective view at your personal performance and mindset while incorporating accountability when needed.
In other words, a business coach helps the business owner put regular attention to working ON the business. IN the business means keeping the business functioning. ON the business means working to improve everything the business does. More output, with less input. Happier clients that give more referrals. Employees who are properly selected, trained, guided and who love working in a less chaotic, more positive environment.
Start Exit Planning With a Business Coach Today!
Hiring a business coach is a great opportunity to leave the school of hard knocks that comes with trial and error. In many cases, trial and error is too expensive in both money and time. Suddenly the business owner is trained to ride that mechanical bull, and knows the tricks to predict its movements. The results? Making much more money, in much less time. Almost every business coach will have had the experience of a spouse thanking him or her for getting their husband (or wife) back. That is the WHY behind hiring a business coach; more specifically, a certified business coach that always has your best interests in mind.