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Certified Exit Planning Advisor

Certified Exit Planning Advisor: An Appeal for Your Growth

A Certified Exit Planning Advisor Helps Guide Growth

I’ve mentioned one of the ways you as a business owner can build business value is to divest your company of outdated or inefficient product lines and services well in advance of when you plan to exit your business. But you also may want to consider adding product lines or services to your business to enhance its marketability and appeal to a future buyer.

Enhancing the “sales appeal” of your business can be as simple as adding a product or service or as extensive as acquiring another company whose offerings complement your current ones. The important thing, from an Exit Planning perspective, is to make sure you don’t add to your business randomly. You and your Certified Exit Planning Advisor team should perform the due diligence necessary ahead of time to be sure any additions to your business will in fact enhance its value, rather than spreading your resources too thinly.

Some of the kinds of questions to ask are: Will the new product lines or services add to what I am already offering, or will they take the business in a whole new direction? Neither answer is correct, by the way. Sometimes it’s a great business move to open up a new type of offering, and sometimes building on what you already are doing well is the way to go. This all depends on your specific area of business, what your competitors offer, and what your customers want.

So What’s Next?

What will be the short- and long-term financial consequences of growing my company right now? How should I configure the new acquisition in such a way that it adds value to my bottom line? How will doing this now affect my overall Exit Strategy?

By carefully considering these and other questions with your Certified Exit Planning Advisor, you’ll know exactly how to expand your business in a way that makes sound sense both right now and at whatever point in the future you’re ready for retirement.


KeyeStrategies wants to be Your Certified Exit Planning Advisor.

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Julie Keyes
Julie Keyes

Founder & Owner at KeyeStrategies, LLC

Julie is a Certified Exit Planning Adviser and Value Growth Advisor with 30+ years of experience. She works with business owners who seek to understand and maximize their exit and critical transition options.