Just as an executive coach can help you grow as a leader, they can also help you grow as a marketer. For non-profits, finding effective marketing strategies that stay within the budget. If you’re working on creating effective marketing strategies for nonprofits, there’s 3 crucial steps that can get you off to a great start:
- Focus Your Message
As a nonprofit, your main goal is improving the world in fields that you’re passionate about. Spending time creating a message or vision statement can seem like a waste of resources when your focus is on making the world a better place, but being concise and convicted in the image you project to the public can do wonders for your marketing. A great way to assure that your message is effective is to ask volunteers and coworkers what they think the message is and checking that it aligns with what you think the message should be.
2. Set Goals
Nonprofits often have goals that look different than businesses that are for profit. While your typical CEO is looking for opportunities to increase revenue or encourage click throughs on emails, nonprofits might have different priorities. For example, your marketing campaign may be seeking to garner more volunteers to your cause. Effective marketing strategies for nonprofits would require that you find quantitative ways to measure your goal progress, so that you can create a series of comparative data that lets you know what’s working and what isn’t.
3. Choose the Right Tools
While taking digital avenues is a great approach to creating effective marketing strategies for nonprofits, there are options offline that may do more to serve your organization. Taking steps to carefully combine tools from all of your “toolboxes” is going to be your best bet. Start by creating an online launchpad that helps your followers, volunteers, and donors access everything they need to learn more about who you are and what you do. Be sure to feed this information into your social media, as well. Additionally, access other demographics by creating printed materials for those who are less-than-comfortable using online donation channels.
No matter what direction your marketing plan takes, Keye Strategies is there to guide you in the right direction. From the boardroom to the donor rallies, Julie Keyes is passionate about helping all businesses reach their greatest potential. Contact her to schedule your first coaching meeting.