You’ve invested in collateral, purchased ad space, and have promoted non-stop through social media. So, why aren’t you getting more calls?
The struggle many small businesses face in today’s market is generating profitable leads. It turns out, there’s no secret formula for small business lead generation. Especially in a market that’s becoming more saturated and commoditized every day.
Sad day.
But then again, it’s not.
The exciting challenge of small business lead generation is that there’s a world of tactics to choose from. And while some may be “tried and true,” none of them work exactly the same across the board. It takes a bit of creativity on the entrepreneur’s part to build on these methods, navigating how to engage with audiences in new, unique ways.
Today, we challenge you to review your current lead generation strategy. Is it working? If so, how can you make it even more effective? The key is providing value to your audience and to do so, we highly recommend these eight tactics for lead generation.
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Content Marketing
More than just words on a page, truly effective content is personalized to a specific audience. It answers any questions or issues your leads may have. The best way to track progress in this sector is through target research and the classic, trial and error. Being familiar with your preferred customer allows you to discover their interests, what problems they face, and what you can do as a business to provide them a solution.
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Landing Pages
So you’ve hooked a potential customer and they’re exploring your website. One of the key aspects businesses miss out on is the call-to-action (CTA). They’ve shown interest in what you have to offer so now it’s time to draw them. CTAs link to landing pages, where your leads can exchange their contact information for a valuable resource. It’s a great way to zone in on your lead, follow up with them, and really personalize their customer experience.
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Email Marketing
Do you have a monthly newsletter? Have you looked into email automation? If you said no to either one of those, you’re really missing out. Most often, the people that sign up for your campaigns are already interested in your business. When you take advantage of email marketing, you have the opportunity to capture their attention and cater content to their specific needs.
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Blogging and Guest Blogging
Blogging is a great way to educate potential customers on what you do, share your value proposition, and establish credibility for your business as a whole. You can optimize this section of your website with CTA buttons or an email sign-up.
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Social Media Promotions
One of the best aspects of social media is that it’s easy to connect with just about anyone. You have a variety of platforms to choose from and the opportunity to connect with thousands of influencers and potential customers. Follow topics that pertain to your business or industry and get involved in the conversation.
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Videos
Goodbye, infomercials and cheesy sales lines. What audiences enjoy in this day and age is entertainment. Find ways to connect audiences with your business through everyday topics. Not only promote your business but engage your potential customers.
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Networking Events
Face-to-face interaction is still a big player in business marketing. Networking allows you to develop valuable contacts, swap information and discover new leads. The more you do it, the larger your network grows.
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eBooks
As we mentioned earlier, valuable content is a great way to generate new leads. The product of a CTA and landing page most often results in an eBook or resource. In this tactic, it’s important to be informative rather than sales-driven. Here, your goal is to establish credibility as an industry leader.
KeyeStrategies helps businesses work through marketing plans and strategies! Julie often works with owners an shareholders to create a culture of good communication, honest mechanisms, and transparent strategies to help the long-term success of these types of businesses.
Let us know if KeyeStrategies can help you.
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